SKU Management
SKUs represent the individual sellable units of a product. A product with Color and Size variations automatically generates SKU combinations (e.g., Red/Small, Red/Medium, Blue/Small). Each SKU tracks its own pricing, identifiers, images, and inventory.
Variations
Section titled “Variations”Variations define how SKUs differ within a product (e.g., Color, Size, Material).
Rules:
- Variation types can only be added during product creation — once saved, types are locked
- Type names cannot be renamed after creation
- Values are unique within a type (case-insensitive — “Red” and “red” are duplicates)
- Removing a value removes all SKUs that use it
On published products:
- Types are locked — cannot add or remove types
- Values are free — can add/remove within existing types
- Each type must keep at least one value
SKU Codes
Section titled “SKU Codes”SKU codes are auto-generated from the Item ID and variation values:
- Format:
{ITEM-ID}-{abbreviation1}-{abbreviation2}-... - Common words are abbreviated automatically (e.g., “small” → “sml”, “large” → “lrg”)
- You can override auto-generated codes
- SKU codes on published products are immutable
SKU Fields
Section titled “SKU Fields”| Field | Notes |
|---|---|
| SKU code | Unique identifier within your account |
| SKU alias | Optional alternate name |
| Title | SKU-level title override |
| Active | Whether this SKU is eligible for marketplace sync |
| MSRP | Suggested retail price |
| List price | Your selling price (required for publishing) |
| Cost | Your cost for margin tracking |
| Weight, Width, Length, Height | Physical dimensions |
| Warehouse location | Bin or shelf reference |
| UPC / EAN / GTIN / JAN | Product identifiers |
| MPN | Manufacturer part number |
Active / Inactive
Section titled “Active / Inactive”The active flag controls whether a SKU is included in marketplace sync:
- Active (default): SKU is synced to connected marketplaces
- Inactive: SKU is excluded from all channels but still exists in your catalog
Setting a SKU to inactive is not a deletion — the SKU still exists for internal tracking.
SKU Matrix
Section titled “SKU Matrix”The product edit page shows all SKUs in a matrix table with inline editing for:
- SKU code (incomplete products only)
- Identifier type and value
- MSRP, list price, cost
- Quantity
Bulk operations (select rows with checkboxes):
- Bulk apply pricing or quantity
- Auto-assign UPCs from your pool
UPC Pool
Section titled “UPC Pool”Instead of manually typing UPC numbers on each SKU, you can populate a pool of UPCs and auto-assign them.
How it works:
- Go to Settings → UPC
- Generate UPCs from your GS1 company prefix (6–9 digits), or upload a CSV of UPC numbers
- Your pool shows available, assigned, and total counts
- On the SKU matrix, select rows and click “Auto-assign UPCs” to assign from the pool
Rules:
- Each UPC can only be assigned to one SKU
- Each SKU can only have one UPC
- Auto-assign never overwrites an existing UPC
- UPCs on published SKUs cannot be changed or cleared (but can be set if currently empty)
- Manually entering a UPC on a SKU automatically registers it in the pool
SKU Detail Page
Section titled “SKU Detail Page”Each SKU has a dedicated detail page at Products → [Product] → SKUs → [SKU] where you can edit all fields, manage images inline, and view assigned variation values.